
Feeding It Forward & Latitude 38 Entertainment (BottleRock & Festival La Onda)
Feeding It Forward is proud to share the successful collaboration with Latitude 38 Entertainment. Latitude 38 produces both the BottleRock Festival and Festival La Onda and has enlisted Feeding It Forward to manage their excess food recovery.
Together, we coordinate with all the food vendors so that excess food is recovered and in turn, distributed back into the community. Over 45 community-based organizations benefit from excess food from the festivals.
In 2025, Feeding It Forward recovered 17,934 lbs. for both BottleRock and La Onda. We communicate with food vendors in advance so that they understand how to store their excess food after the festivals. Festival staff secures cold storage and freezer containers to safely maintain food temps as Feeding It Forward begins to recovery process.